Skincare Hydration Hour: Björk and Berries Forest Extract Moisturiser

Hygge, lagom, glögg, and the minimalist Ikea aesthetic are just some ways in which the Nordics (in particular Scandinavia) have entered the capitalist consciousness. Given the sucess of the aforementioned, it is no surprise that this nature-y, earth-y-with-a-Skandi-touch brand aesthetic is also making its way into the cosmetics aisles. On a recent tour of Åhlens (a big department store in the centre of Stockholm), I couldn’t help but stumble upon a few brands that claimed to have distilled and bottled this down to earth, woolly-sock-wearing foresty essence.

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